Simply Fashion

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Simply Fashion
The oldest company within the group was founded by James David Williams in 1859 when he started in business operating three mobile shops.[2]
The company flourished, but the family connection was broken when the Williams family interests were bought out by Alliance Brothers Limited in 1963.[3] Other catalogue companies were purchased, and the holding company for these became N Brown Investments.
In 1970 the Company, then still called JD Williams, was wholly acquired by Sir David Alliance who reversed it into his property company N Brown Group plc.[4]
In a joint venture with Northern and Shell,[5] owners of the Daily Express, on 21 October 2004, the company launched the Express Shopping Channel.[6] This closed in 2005.[7]
In 2007 the Company won the Manchester Evening News "Business Of The Year" title for businesses with a turnover exceeding £50m.[8]
The company focuses each of its brands on a section of the fashion-buying public traditionally ignored or poorly-served by the UK high street. The company's catalogues target women aged 30 and above, with a particular focus on those over 50, and usually those of a larger frame.
Current brands include Fashion World, Gray & Osbourn, House of Bath, Jacamo, Marisota, Oxendales, Simply Be, JD Williams, Williams & Brown and High & Mighty.
The business has its operational Head Office in Manchester's Northern Quarter and has warehousing and distribution centres in Shaw and Crompton, in Greater Manchester,[9]  and Hadfield in Derbyshire. Gray & Osbourn is based in London, House of Bath is based in Bath while Oxendales is based in Dublin and High and Mighty is based in Newbury. The company has entered into long running contracts with BeCogent, an outsourced call centre in Airdrie, who handle orderline and customer service calls, and ResQ in Hull, who fulfill these roles as well as an outbound team that calls existing customers and offers a discount on catalogue prices if they choose to place an order with them.

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